INTELLIGENT
MOBILE
ADVERTISING
We connect quality advertisers with relevant publishers and consumers
SERVICES
MOBILE
The world is literally at your fingertips as long as you have a big enough data plan. Our mobile phones and tablets have given us the ability to stay informed, entertained and connected almost anywhere imaginable.
Like its older sibling Display, our Mobile Department helps promote engaging rich media and native ads for CPI, CPC, CPA and CPM campaigns. Accedo works with all the major platforms and DSPs but puts emphasis on working directly with apps and mobile optimized sites so our demand partners have fresh audiences relevant to their offers. In turn, our supply partners benefit from engaging direct offers with profitable eCPMs.
SOCIAL
Social media has created a totally new venue to get marketers' messages in front of the people they care about the most. Whether it’s influencers on Instagram promoting products or native ads appearing in Facebook or Twitter, our Social Media department creates impressions that feel like recommendations from your best of friends.
Our aim is to integrate your products and ideas seamlessly into people’s feed, entertaining them just as much as all those cat pics and memes. Your KPIs become our best friends and there is nothing complicated about our relationship status.
VIDEO
According to a recent report by Insivia, “more video content is uploaded in 30 days than all three major U.S. T.V. networks combined have created in 30 years”. The amount of time we spend watching and sharing videos with friends, loved ones and colleagues is staggering. It’s also an excellent opportunity to get your brand recognized by influencers and your site the right traction to enhance your visitor’s experience.
The focus of our video activity is working directly with brand safe sites that bring relevant demographics and audiences to our agency partners. The added value of working with premium partners, combined with our in-house technology, allows us to deliver specific goals for our campaigns while preserving the user’s experience.
OUR MISSION
WHEN YOU WIN, WE ALL WIN
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Accedo is focused on solving the issues of fragmentation in the industry, offering targeted campaigns all under one roof.
Our goal of bringing about better results and leaving more of a client’s budget dedicated to quality rich media and not fees. A desire to reinforce the value of a vertically integrated platform, powered by unique first party data, is what drives our team.
MARKET INSIGHTS
Southeast Asia is catching up to everyone else, and doing it fast.
There is a lot going on in the longitudes between Indonesia and Thailand. It’s worth reading all about it in the deck we put together. But the biggest take-away is that the region is adopting mobile advertising very very fast. The portion of advertisers on our platform who are buying mobile ads quadrupled last year. When we next revisit the topic of Mobile, we may find it titled 5 Ways Southeast Asia is Leading in Mobile Video Ads.
The French go where the users are: into the app.
Most people around the world spend more time in apps than in their web browser. Advertisers, though, haven’t fully kept up with this trend – except in France. France has the highest portion of ads placed in apps versus browsers. Marketers there are doing what all marketers aspire to do: go where the audience is. And they’re getting some impressive engagement rates for it.
Australians give you 10 seconds to keep their attention… or else.
Most people in most countries watch the first 15-20 seconds of a mobile ad before about 5-10% of them then click away or close the app, leaving the rest to finish the video. Australia is very different. They seem to be super-polite at first, with over 90% of people watching that first ten seconds. But then, if you haven’t kept their attention, fully a quarter of them stop watching the ad.
Japan is big into premium mobile video ads, but for less boost than you’d expect.
Japanese advertisers are big fans of premium inventory deals. This is no great surprise. What is interesting is that they get less advantage out of those deals than most other countries who buy less. The Japanese get about an 8 percentage point boost in completion rate from this kind of inventory. In France, that number is over three times as large, but they buy one third as much (as a portion of overall spend.)
Australians love Friday night, but...
Only three items in and we’re back on Australia again. It turns out that Australians have one of the biggest peaks in viewing of ad-supported video. They really dig in on their phones and tablets come Friday night. Apparently not everyone knocks off to the pub as soon as the weekend hits.
...Brazilians like to watch videos all weekend?
But if the Australians are Friday video viewers, at least they seem to go out and do other things on the weekend. It’s the Brazilians who really manage to buck their stereotype. They start watching video come Thursday and just stick with it all weekend. They must still be recovering from Carnival
Americans get the best value for mobile.
Despite the US often lagging the rest of the world in mobile phones, data speeds and most things mobile, US advertisers are getting the best deal on mobile in the world. Viewable mobile video ads are one third the cost of viewable desktop video ads in The States. That’s a better ratio than anywhere else in the world.
CONTACT
ACCEDO LIMITED
OUR ADDRESS
WE HAVE MOVED:
1002, 10/F, Silvercord Tower 1
30 Canton Road
Tsim Sha Tsui, Kowloon, Hong Kong
Email: info@accedo.net
Tel: +852 2854 2851
Fax: +852 3012 1248
Get in touch today to learn how we can help you
